First, let’s introduce a
scenario. An acquaintance use a company’s computer to check his mail. One of
them include virus, sent by Ransomware that infiltrated all business documents.
This is the first time you experience such turbulence. The cryptolocker virus
encrypted all documents, and provided instructions for how to decrypt them. This
include paying $500 ransom for decrypting the files. The instruction was clear,
and you might consider paying the ransom.
When experiencing problems –
especially the unexpected ones – a common response is instant action. Negative
events are inevitable. There is nothing anyone can do to stop it. But we can
strategically mitigate its effect when it occurs. This is why one effective
response is “be prepared”. It is an effective boy-scout strategy in all
situations.
For example, when all files were
“held hostage”, one action that mitigate – or neutralize – such incidence is
having multiple backups prior to the infiltration. Backups can be on cloud,
USB, memory card, or flash-drive. In the case of ransomware hacking the
computer to encrypt all files, one tendency was to immediately act. It is part
of the human nature.
Instant action is based on
current information. It might be the most prominent action, based on limited
data. Following encrypted files scenario, instructions were given before you’d get
our files back. Based on such information, you can pay the ransom to get the
files back.
However, paying the ransom sounds
like a bad business. Because you can’t be sure that the files will be decrypted
after ransom was paid. The only thing you know is you paid ransom, which might
also led to the files being returned with additional viruses and demands for higher
amount after some time.
Why will they do that? Because
paying for it once means they can get more after some time. They can just
“reactivate” the virus after 5 months, and demand for more money. This is why
the first response is to retreat from the problem, and seek answers about it. It
is mostly efficient to assess the problem, and see possible scenarios before
deciding the best action. It helps to determine best action. When we know what
the problem is, then we should strive after understanding it.
Understanding something gives
in-depth knowledge that helps allocate focus on something specific that
actually get to the root of the problem. Following the case, understand that
paying the ransom can worsen the case because they can ask for more money next
time. Imagine the possibility of them just encrypting the files again after 5
months, and demand for $1500 because they know you will pay. All they need to
do is to embed virus/malware codes in the files that can be remotely activated after
5 months.
All these things can make you
ask, “When do I act?” The time to act
is when you’d know the best action to tackle current problem. When you don’t
just know, but understand it. They make
it easy to choose the problem resolution strategy. For example, if you don’t
understand something, then acting will be ineffective because understanding is
the key that determine when we should do something. When understanding, you can
evaluate different resolution options as explained in “Problem Resolution Formula”, to
identify the best action. When you’d know best action, act on it.
In conclusion,
people’s tendency to act during a problem is understandable. But it can be expensive
to impulsively act in comparison to first step-back from the problem, in order
to understand it. It tells the best action for solving it. Best action is after
we understand it. When you understand the problem, and evaluate options prior
to choosing the best one, then your response will be highly efficient, and
problem-solving.
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