SUCCESS Require Distinguishing Objective from OBJECTIVE

In our previous blog, “Success Begins With Failure”, we clarified that when you fail to do something, then you might develop a whole new product or service. In this blog, we would like to clarify that what you have is one thing, and how you use it is another. What we do is one thing, but how we do it, critically matters to what we do. If you want something to go in a specific way, then you have to give it all the efforts required for it to go in that direction.

When it comes to how we use what we have created, then it is important to ask about what work best for the “service/product” that we have “manufactured”. Is it something that should be manufactured and sell, or use to solve problems for other people? The best knowledge is within you. Don’t ask anybody about how you should use what you have to help as many people as possible. Nowadays information is everywhere, but a knowledge within you makes you look for something extremely specific.

If you go to Google, Bing, Yahoo, or any other search engines, including libraries and bookstores, to buy a book, you look for something that talks about the topic you are interested in, or necessary for your education/career field. It is more important that you ask yourself, how would this be most productive? Is it something you should sell, publish, or give to others? Give it, do you mean as in free? SADLY Yes!

The main point of giving it away is under rare condition, but might be productive. When you feel like what you have is more temporary than stable for long-term, then giving it away might be a good idea. Put your focus on thoroughly considering your decision. What you read is one thing, but how you interpret them is different. These differences do not weaken the information. On the contrary, it reflects on your own experience. Experience is the father of all teachers!

For example, when you read a book on a psychological topic, you will most likely relate to something in the book. You build your own perspective about the topic, using your own experience. You could find something that just feels like it's talking to you. This strengthens your believe of the source. Every written literature has an independent message, while how they are explained by teachers or yourself would be different, because everyone has an independent perspective about what they read, see, and hear.

If you don't believe, gather some friends and look at a picture together, preferably the one you found on the Internet, and they should write a couple of hundred words about the picture for presentation. Some details might be the same, but others would not. The reason is their interpretation.

Your business is a lot like rhetoric. When speaking in public, in front of investors, or anywhere else, what you say matters less to the people you are talking to. They know what you have to say, because they’d have understanding of the topic, before they agree to hear you in their presence. They’d know the topic. The next question becomes, how do you tell them in a way that gets your point through? If you are nervous, you will likely lay awake at night. You know what you want to say, but the nervosity is coming from other areas.

You are thinking about it from critical perspectives, wondering how they would interpret what you say, what you will wear, and your body language. You will probably practice in front of a mirror, and personally assess these things and more by yourself.  You do all these things to perform your very best during the presentation. These things are gathering all the facts to determine the best strategies for your presentation. Is this correct? When you are during the presentation, you are putting your facts into practice.

What happen if you do all these things, and during the presentation in front of audience, the whole room is tensed, when a more suitable strategy for your presentation is creating an atmosphere that relax the room, make the audience smile, engage and excited throughout the whole presentation? If you are flexible, you would adjust while on the go! You need to adjust when you detect problems during the presentations.

As a person who has gone to many presentations, it has always been very productive to create an audience that relax and smile when presenting on stage or in front of people. Everyone who write or tips you about something, is doing it from their own perspective. Steve Tobak, a contributor at Entrepreneur says in his article “Know Yourself, Face Your Fear, Follow Your Heart”  that when you feel like you are burning for something, then you should rather do it, because it is your heart telling you what to do. He also clarifies that it is not about knowing what you know now, a few years ago. It is about the journey to what you now know.

What you go through strengthens you, and it is the same thing in business. All statistics on business startups clarify that the first five years are the most critical parts. This makes it possible for all businesses to demonstrate its abilities to deal with critical aspects of the strategies they developed. When you start looking for information, you are gathering facts. Objective is finding the facts, and use its details to establish plans and strategies, based on those facts.

The OBJECTIVES on the other hand is how you push all your plans and strategies to a direction. This is where you put the whole thing in practice. Everything you got! All the facts, statistics, knowledge, and literally everything you used to build your business’ objectives are THEORIES! When you start putting your theories to practice, then the OBJECTIVES begin! This is when you start gaining the experience! Trust me, this is when you really learn the most important thing about your business, and YOURSELF! You would surprise yourself, and see your capabilities!