Endless Planning

Business life is simple, when we are consistently planning where we are going. Our plans are evidence of it. Action research is a critical part of the business development. Normally speaking, before starting, you have done different kind of case studies – independently. This research is based on a lot of case studies. For example, if you are in electronic branch, you will start examining how to develop a prototype for a specific electronic device. If you are in publishing branch, you will do research on how the publishing process works, and how you could improve it, when you start your own business.

Plans and strategies are what keep business alive. If you want to last long, then you should consistently make plans. They takes time to prepare and planned. When it comes down to it, it is still all in the execution. Just like the best idea is useless, without acting on it, best plans are in the same condition without executions. Executing plans and strategies are what generate result.

In a dream world, each plan will work out exactly as expected, but in reality some plans will not work out, while others do work out. It is even possibly rare for a plan to work out, when comparing to what we expect. What we expect should be our driving power – the objectives. In all countries, businesses like LLC, AB, LTD are juridical people, whom are allowed to deal with people and other companies.

As a juridical person, they’d have their own life goals, which are divided into small goals, and executed one after the other. Since it has a life on its own, it has things to do consistently – none is simple “plug-and-play”. We cannot just provide one plan and execute it, because sometimes we find it more productive to simultaneously execute two three plans. This gives room to know the most productive plan, and the less productive ones.

Back in the early days, starting a business was more of a project. It was launching it, and expect people to buy from the company without doing much. That was a mistake that now make me laugh at myself. You have probably never made the same mistake, but it is worth learning from. Without mistakes, there are no improvements. Without failure, there won’t be success – they are paradox to one another.

The moment you start your business, it is standard for you to start executing the marketing plans and strategies. This is great, but we miss sales plan and strategies. The two are equally important, and we must know how to consistently plan and execute them. It is also beneficial to have both sales and marketing reflect on one another. Most of the time, there will be something bothering us – our worry plate. This worry plate puts us on our toes. They keeps us alert, which breathe life to the business.

As a businessman, you are a scientist, who makes different tests – finding answers, and allocating resources, based on those answers. There are no guarantees in business, due to endless worries, plans and strategies. But, they are what keep the business going. There are no consistent result, it is scaling what you found out, to determine how it will works out. The test tells if it will work out or not, so you can instantly decide to either stop it or improve it. If you stop it, then develop a new test.

When we say consistent planning, we mean you should always plan and execute something. After executing a plan, start working on a new one – all the time. Don’t stop planning and executing what you planned. When you stop, then you are throwing the towel – you are giving up. Meanwhile, we should try to find out if the previous plan worked out or not.