Two days ago, I found out what I was doing wrong: I never truly
understand the business' core, until now. It is not the product or business idea. These are tools
for creating the business core. We are all driven by one, and an organization
needs one. Truth is, some people cannot think of it, except knowing what they
want to do. Comprehending it helps create a solid business.
The value of a business lies in the core, and they are in combined
creating competitive advantage that the business really need. The business core
are the business scope, vision and mission. Traditionally, this is what start
the business – we want to do something. There is already something specific
that we want the products to do. We create a product/service to do that. As a
result, we have the core, but might not be established – it does not
necessarily mean we do not know what we are doing.
These determine both the tactic and operational strategies of the
business. It creates the process your business goes through, and we need to
know the role it plays. For example, a business with a mission to provide
products that boost the connections among people, must have products that
fulfill those functions. We all have specific goals, but they are mostly tied together
to the good life we really need, which is why knowing how to use the core help
your business.
The things we do reflects on them. It’s imaginable that our current
task/project is more favorable than dwelling in the past. People focus more on
what they are currently doing, than its connection to previous things. Normally
speaking, we have to let go of the past, and focus on the present. However, if
you want to be successful, you have to make sure that what you did in the past
are critical to your current ways of life.
For example, if you think of the ways you make your decisions, you
will see how your experience also plays a critical role in making them. For us
to know exactly what we do, acknowledge that everything we do must reflect on
the business core – vision, mission and scope. They are the genesis and source
of continuous planning, and make it easier to know the appropriate strategies
for our business.
This is where you get your specialization, which gives you the authority
in your area of expertise. Everything is under your control, you decide it, and
success also depends on you maintaining them. They help create a solid
business.
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