As the business
owner, your main objective is for the business to evolve and improve. This main
goal is the driving power that keeps you going. Your business model has different
components to move it forward. The business have the ability to acknowledge how
to achieve something specific. You starts with tactical approach, reinforced
with strategic decisions that in combined achieve specific objectives. You will
use these as drivers. This is great.
But the first
thing is to know who you are. Before you can evolve or improve the business,
you need to stabilize yourself. For example, one of the most important thing in
business is action research. It has to do with knowing the requirements for
running the business. It should be the foundation of your business, prior to your
business plan. When you have it, it is easier to know the things that
explicitly identifies your business. It is not about what people sees, but your
intimate knowledge. The same thing that identifies the business, also
stabilizes it. If you know your branch, you’d know your position in it.
An enterprise
normally have different positions in it. Even though they are in the same organization,
they still have different set of responsibilities and roles. It is the same
with a branch. The same thing that connects you to the branch also set you
apart from competitors. You both sell services/products, but how they are
delivered/manufactured varies from one another.
In order to
successfully position your business, have an identity to it. The best thing
with running a business is something you can work with. Something that
perfectly suits your nature and challenge you. It should not be something for
others to run, when the identity is made for someone like you. But note that
qualifications differs from character.
Use identity to
position yourself in the market. Everything in life has a nature. Every human
being has its nature, so does a business. Have you ever heard of the story of
frog and scorpion? The scorpion wanted to cross a river, and persuaded the frog
to transport it, by arguing that it wouldn’t be in its interest to bites it. But
in the middle of transportation, the scorpion bit it, and when the frog asked
why it killed both of them, the scorpion replied, “It’s my nature.” Having a
nature tells what perfectly defines the business.
In our nature, we
need something that makes the business something to fight for, and having a
nature tells what define the business. It should be the general process that
helps you grow the business. Don’t give it to it though, but rather looks at
it, and find the things that truly defines its nature. The best nature comes
naturally. When a business has a nature, it has to grow naturally.
Everything is part
of its identity. Nothing is forcing it to do doing something it does not want
to do. But it does have something that naturally demands the growth, which is
where we can naturally accommodate the growth. If we don’t grow by nature, it
might be too overwhelming for us to maintain and sustain the growth. Moving
forward includes allocating resources and utilizing them to achieve the goals. As
we move forward, errors will emerge in the process.
Because as we
evolves, we notice some issues to deal with. It improves us, while detecting
the most incompatible part of it. We could either change or improve it. This is
not failure, but a chance to improve. At the matter of fact, I am a huge
believer of the phrase “small failures helps us move forward”. This is a
fantastic way to run the business.
For you to
naturally grow, ensure stabilities in the source behind the reason you are
doing it. One of the best way to do this has consistently been embracing the
current position and nature of the business. It is not because of intelligence
or smartness. But because it is the most efficient way to define the kind of
growth your business needs. Embracing the nature of business help to know the
good nature for us in our ways to the promise land. We will use our resources
to move our organization forward.
Forcing the
business to grow will simply lessen the productivity. For example, knowing that
the business performance will be better if we do this is simply the same as
thinking a different approach to an objective is better than the current one. That
is by nature, but growing based on that should be made if the productivity of new
ways will be consistent.
We need to let
the business grows naturally, otherwise we might find ourselves in an
undesirable position. In conclusion, stabilizing your business, establishing
its nature and allowing yourself to naturally grow starts with you embracing
your current position. If you don’t embrace today, you may not be able to
prepare for tomorrow.