7 Critical Elements that Connect you to your Customers

All businesses in the world have sales and marketing plan. This marketing plan direct how to position the company in the market. However, it is theoretical researches that are practically implemented when the business is setup and expands as the business expands. It does not completely covers the customers’ response. For you to understand their response, look at it from their perspectives. Consider these things when looking at the company from customers perspectives.

One is, Customers have options that we need. It is therefore necessary to have salespeople to reach the customers. Marketing works best when people are enabled to do what they are already set to do. Customers does not look for a product at a specific store/website without the will to purchase it. The second is habits. In order to form habits and change behaviors, it is necessary to find a way to align the message (could be anything from the brand to product description) with someone’s preexisting motivations. The message controls business’ promises to the customers and aligned with what the company offers.

The third is showcasing. If the products, services or supplies is of high quality, it is a lot easier for the customers to wait. This is due to happiness being inverse proportion of time. People hate to wait, because people will happily pay a locksmith whose work took an hour, but protest if there is a better locksmith that opens 30 seconds later.

This is the reason many companies showcase their work with portfolios and such. They show their products or services to the customers. Showing the work will make people happier, so they know what to expect. It makes them feel like you work for it. Making people wait like this also interestingly applies to digital channels like websites and blogs.

The fourth is communication. It is important for someone who is addressing something for persuasion purpose to choose his or her words wisely. Because words make a different in communication. Every industry and company has certain key words that they don’t use, so they don’t lose attention or respect.  The words used for pitch matters and have positive effect. While, the same words can have a repelling effect. It is not appropriate to use words that intimidate, and be mindful of chosen words for communicating.

The fifth focus on services, rather than payment. All companies wants to make sales. However, this should not be the first goal. Most innovative companies did not focus on the payment, but on producing the best products they could possibly deliver. Companies know that it is more important to gain attention and recognition than sales when starting.

The sixth is dictator. It is important to name the company’s dictator. What you think about people embracing your product/service as they would a mass movement? Naming the indicators will helps in rallying up supporters against something or someone. Having indicators raises the stakes, making it an early requirement of any movement.

The seventh is historic events. Many people acknowledge and develop their marketing strategies by checking historical events. It is important to look at the past, because the greatest predictor of future behavior is past behavior. Before creating a book or video for example, it is essential to know what book or video content is working, and what people are sharing.

Looking at the past is simple and have been implemented in business’ campaigns and brands. If historical facts say that the product is working, then there is a good chance it keeps working. In conclusion, you should always look at the business from the customers’ perspectives. This is where you will learn more about them. All businesses have some kind of measurements that focuses on how the business is doing in its customer relationship. For you to do this, you need CRM (Customer Relationship Management).