The core of a
business should not be about making profit, even though it is important. But
fulfilling the business’ mission. Take it or leave it, business is no longer
just about profit and stakeholders. It is about being part of the society and
belonging to somewhere – the place where your business is located. This is
where your business belongs, which makes it part of you.
The core is
having passion for something. Corporate behavior plays a great role. Ethics in
one business is different to another. This is because both ethics and business
are connected to one another. At the matter of fact they are one of the cores
that direct your business. They tells you the kind of people you wants to hire.
Because human behavior plays a role.
Let me share a
little history with you. When I was young, a friend told me about a place where
I could get a job. He didn’t tell me about the dress code, and I didn’t ask. I wore
suit. When I got there, it was a butcher company. The owner looks at me, and I
could understand that what I was wearing wasn’t fit for the environment. We
spoke, and I left with him promising to call me. But guess what? You guessed
right: he never called.
I looking like a
corporate guy to a butcher company tell him I have a completely different
character. It is an old story, but it still applies to modern business
lifestyle. Working hard does not entitle you to success. The only thing that
does is your abilities to deal with ambiguities and complexities of the
business. For example, a brand new business had everything figured out – or so the
owner thought.
He asked a
business specialist for help in putting things into practice. This specialist
first comprehends the business structure, infrastructure, ideas, goals etc. After
three to four weeks, he paid four people to visit the company. These four
people were to express various types of critics to the company after building a
relationship with it. After two weeks, this specialist calls the business owner
to a meeting, where he ask how he dealt with those four people.
It was like the
product’s features and services are good enough for the customer. It somehow
seems like the business owner was expecting things to fix itself. The
specialist concluded that these kinds of critics will bankrupt the company. Because
it is not respecting its own ethic, and the business improves, while on the go.
The lesson this business owner learned was from a point of view, he was not
entitled to be successful. But to solve problems for as long as the business
exists.
To keep on
going, you need to realize that sometime you have to disconnect from your
business, and look at it from a new perspectives. Have you ever dropped
everything you were doing and look at things from another perspective? Some
resolutions will create routine, some will create plans and strategies and some
will creates interaction’s strategies.
Everything in
your business exists for a reason, and if you have seen things from different
perspectives, you will improve. You should rather keep thinking what you could
do better to keep you going, than thinking you are entitled to success. The
best ways to do that is by asking people – stakeholders (customers, partners,
teams etc.).
People are
self-interest and complex, so we have to be proactive, open and not take a defensive
position when talking to them – customers or any other stakeholders that
matters to what you do. Customers can tell you what they dislike about your
company. Critics shape societies, and your business is part of a society, or in
some cases a society in its own. If you wants to keep going, rather seek to
improve and acknowledge that you are not entitle to success. The only thing you
are entitle to is to prove yourself on a daily basis.
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