Key to Success: Dynamic and Consistency

People are right to say that consistency is key to success. However, so many things have happened over the past years that raise a question – how can consistency be the key when there is no longer market for the product? We heard of Kodak – a well-respected company with consistency that brought little productivity to the table. Other similar businesses with long history in the field have gone bankrupt.

It is best to be consistent with what you do, but leave room for being dynamic in how you do it. The situation varies, but I believe in two scenarios that smoothen the understanding. For example, I sell a product that people use, but all the sudden nobody wants to purchase it anymore, they are using it online. The consistency here is the product that I am selling, while the method of how customers want it changed – the dynamic.

In a different scenario, our product is succeeding in the market. But, all the sudden a different industry is offering a new way to reach our customers. Our consistency is still our product, but the new industry is bringing us to a new area. This means we have to explore that new area to reach our audience. For example, the movie rental industry has been in business for decades.

Then television and DVD manufacturers provides the opportunity to watch movies through USB. This eventually led to connecting DVD and TV to internet. As you can see, this decreases the quantity of DVDs, and there would still be consistency in the movie. The dynamic involve a virtual warehouse that can hold any amount of movies – more than any store – that can conveniently reach out to as many people as possible.

The movie rental that refuse to – partially or completely – move to the new way will end up having issues to sustain their market. It is highly important to be consistent, but a business should position itself for the future. This is why most businesses position itself in a long-lasting way.  They rather set a mission that maintain their existence, despite changes in the future.

Google is one of the companies that does it best. It present itself in a way that I could see it running for ever. Such businesses have tendency of knowing how disruptions affect business. It knows that dynamic is the key success to maintaining their consistency. In conclusion, we have to be able to present ourselves with a mentality that says, even though our organization is internal to external (company to consumers), our business is not only within our industry.

As far as I am concern, consistency is your business and dynamic keeps it going in all weathers. For example, movies is in entertainment industry, but technology industry is contributing to how we are operating.  Because, it is not only about the movies we produces, but also about the people we are trying to reach. If they have television with internet connection, then the best method is storing the movie on the internet, and they can have access to them directly from television.