Business Needs Ideology

All ideologies define one idea about how people should be treated within the governed areas. In form of business, it is the way you threat other people. It is not just for governments in the world. It’s for organizations, business, institutes and everyone. It is an autonomous set of characters that define who you are, and the kind of people you associate with. You have one. Most – if not all – business analysts say we most specialize on one single thing, and put our resources around it.

It is the core of your business, which is the idea. This traditionally define required resources, how you need to be, and more importantly who you need to be. They are all together collaborating to establish your business’ ideology. If you are alone, providing a cogent one might not be needed. However, when you start reaching out to customers, clients, investors and so on, you realize that you'd have to be something to approach them. They approach the identity – before considering financial benefits.

If you've been in business, and hired people, you neglected others in the process that goes from applications to interview. And worse, more people will be stopped after the interview, while only a few get hired. This happen because of a lot of reasons. But it could be because they do not fit into the business culture or they just don’t belong. Did you see how ideology greatly reflect on your business?

In short, it defines what you believe in, which could be why your business exist. It is what you stand for, and whom you might interact with. It contribute to minimizing your chance of failing. Malcom Little (Malcolm X) said, "If you don't stand for something, you will fall for anything.” Ideology defines a business, and help with creating a solid business – you know what you are fighting for.

This could be one of the reasons most companies failed in the beginning - no clear identity of the reason they are existing or how they need to be to define and relate with the market. For example, an entertainment company that do not have anything that actually make people happy. Imagine entering into a theatre, and don’t have the entertaining feeling. Or a company with business scope that strengthens how it sympathize with its customers, but when communicating with the customers, they are replying with "oh, that's bad", "what? He did that".

This obviously could be interpreted as they are not sympathizing, but rather striving after getting customer off the phone. You as a person needs an identity, and so do your business. Reflect on it, why do your business exist, who does it talk to? What gives it authority? Why should someone follow it? It might be analyzing your vision, but make sure you'd know what your business stand for, otherwise it might fall for anything.These are why you are still in business – stand for something!