The Believable Brand

Creating a brand can be challenging in different ways, because it must align with how you are interacting with the customers – and build faith in your products. Forget the challenges, and focus on making sure that the branding is intact. But first, we should define branding. The promise you make to the customer. A matter of expectations that you promise to manifest. This is a marketing practice, where you’d create something that directly identifies your product, while differentiating it from all other products in the same niche.

It is a story that define the things that your company stands for – it is a matter of what people can relate to when they think of your company. This gives you the major edge that increase your competitive advantage in the market. Establishing a brand has different process. The best thing is to make sure that this brand is absolutely taken from whom you are, where you are expecting to go, and the people you are perceived to be. This is what place a position for your business.

The believable brand is the one with clear identity. The thing that will easily differentiate you from others. For example, when you’d think of making telephone calls, you’d think of a phone. However, when specify the phone, you might think of Apple, Samsung, Sony, LG, HTC and so on. These kind of thoughts depend on a lot of factors – but it can be narrowed down in different ways.

Consider where you will go when you are in need of something. If it is food, you might go to Walmart or a fast-food restaurant. The brand for such fast-food company could be the taste, how fast you’d get your food, and so on. Your process of picking a product/service is quite similar. Customers behave differently for high variety of reasons.

Your brand has to be aligned with your identity! So far, it would have established itself. In the materials you’ve already developed, your brand is there – just reflect on them, and you will find it. Just reflect on everything you’d got, and you will see the branding coming to your mind. Your identity has to be consistent, and it will be in your best interest to maintain it! For more information about branding, click here.