As we discuss in the previous blog “Success Needs Details”, it is
important that you do research on all topics that matters to your success. Every
details you have obtained are materials that would be used in this phase. Before
you can use it, you must first understand it. These details must be extremely
objective. The only thing you focus on is facts. I hate to say this, but
everything we’ve been going through so far are what I’d like to call
pre-preparation. It is like “preparing for planning a war.” When striving after
understanding, it is important to use the acquired details as materials. We
have all the information we need.
Now that we have gathered all the facts we need, we have to figure
it out. As an entrepreneur, you must understand how things work. How things
work has to be in the details. If it does not, then go back to gathering
details, and conduct research on the things missing. Your understanding of the
whole details make it possible for you to move on to the next phase in your
path to success. Keep in mind that when we discuss understanding, then it is
critical that you understand all your materials in a specific way. You have to
specifically use the details you have to apprehend things.
One critical point is to make sure that you find what is actually
happening in the market. Another thing is to strive after specific details.
This is where you’d aim to find out what information are relevant to your
product/services, and build an independent understanding of all the details you
have! It is where we focus on going through everything we’ve got, and try to get
the picture of it. There are a lot of questions you need to ask. When you seek
to identify the details, make sure that you’d have tons of questions in your
mind.
If you don’t ask the details those questions, it is almost
impossible to figure it out. Keep looking for answers in the details, and don’t
stop until you are satisfied with the answers, when you strive after comprehending
details. It is even possible that you detect necessity of conducting new
analysis, before you get answers and analyze the obtained details. Every
information you have gathered for the business should be studied, thoroughly
and comprehensively. This is the comprehension that focus on finding useful
details, and take-in those details in a way that matters to what you want to
do. Try to understand that when you try to grasp the details, you must also ask
a question – what are the things I need to worry about? The answer should be in
the details. Every business worry about things, which is why they’d have risk
managements, and research and development departments.
When you go through
the “understanding phase”, you should be extremely specific. This is something
that PhD holders do very well. They can specifically focus on either a topic,
or getting their point across within a period of time/specific amount of words/pages.
You don’t need to have PhD to run a business though. But you would have to
operate like a PhD, if you want to be successful. It is not about having a PhD
certificate. It is about understanding all the details you have acquired
through your research.
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