Business Starters: 6 Steps for Creating a Vision

Starting a company is not easy. Having a successful business begins with answering crucial questions. It is good to critically ask questions related to personal life. Because a lot of questions needs answers. It is important to figure out personal conditions before moving ahead in the process.  For you to be prosperous with your firm, ensure that what drives it is clear to the organization.

The vision is core of the business. It is critical, because it helps you interact with stakeholders (internal and external). The best one helps you identify your enterprise’ structure. This helps in keeping the corporation intact. Creating a successful vision starts with strong motivation. Finding the WHY makes HOW possible. It is easy to find help on HOW. There are always guidelines for recruitment, developing product and appropriate systems etc. However, only you can answer the WHY.

A winner has a victorious vision. It enlightens how you add value to others. This guide involve asking yourself some questions. These questions are selected from different perspectives. They construct the business’ soul – its vision. The perspectives are personal level, customer’s, employees’, owner’s and society’s perspective. These steps involves answering questions in respective step.

Step 1: WHY? Personal Level

·         Why did I start the company?

·         What did I want when I became a business man?

·         What did I want out of my company?

 

Step 2: Why Should Customers Choose My Company? (Customer’s Perspective)

·         Who is our customer?

·         Why should they buy from us and not our competitors?

·         Why should they purchase from us instead of not buying at all?

·         Why should they recommend us to their friends and families?

·         Why is our company the logical choice for customers?

·         How do we wish our customers to describe our company?

 

Step 3: Why Should Our Employees Work For Us? (Employees’ Perspective)

·         The reason employees should want to work for us

·         The reason they should want to stay with us

·         Why our employees should be proud of our company

·         What are they proud of, is it the product or service?

·         Why are they proud of how the company treats its customers?

·         Why will the highest performers and most talented people, who can get any other job, choose to work for us?

Step 4: Why Is The Company Appealing To Own? (Owner’s Perspective)

·         Why should a successful business man want to own my company?

·         Why the company should sell for much higher price than my competitors?

·         Which bigger company should be interested in buying my company for its customer’s base?

·         Why is this company perfect for me to own?

Step 5: What Does My Company Add To The Society? (Society’s Perspective)

·         Why does my company exist?

·         What does my company contribute to those who are not customers, employees or owner?

·         What gives my company good rumors in society?

·         Except monetary purpose, what else is important?

·         What more can the company do or want to do for others?

Step 6: Combine Answers for Presentation

Gather all your data (answers). Decide how to present the vision. The presentation enlightens whom your business directly approach. For example, a company that present its vision in a way that focus on customers would put the customers in the middle, and surrounds it with other perspectives.

In conclusion, the best vision add value for stakeholders. It tells people where you are going with the organization. It helps to eliminate any continuous tradeoff when operating the business. It identify your company and eliminate internal and external confusion. Everyone will know what your company stands for in the Society.