Embrace your Current Position

As the business owner, your main objective is for the business to evolve and improve. This main goal is the driving power that keeps you going. Your business model has different components to move it forward. The business have the ability to acknowledge how to achieve something specific. You starts with tactical approach, reinforced with strategic decisions that in combined achieve specific objectives. You will use these as drivers. This is great.

But the first thing is to know who you are. Before you can evolve or improve the business, you need to stabilize yourself. For example, one of the most important thing in business is action research. It has to do with knowing the requirements for running the business. It should be the foundation of your business, prior to your business plan. When you have it, it is easier to know the things that explicitly identifies your business. It is not about what people sees, but your intimate knowledge. The same thing that identifies the business, also stabilizes it. If you know your branch, you’d know your position in it.

An enterprise normally have different positions in it. Even though they are in the same organization, they still have different set of responsibilities and roles. It is the same with a branch. The same thing that connects you to the branch also set you apart from competitors. You both sell services/products, but how they are delivered/manufactured varies from one another.

In order to successfully position your business, have an identity to it. The best thing with running a business is something you can work with. Something that perfectly suits your nature and challenge you. It should not be something for others to run, when the identity is made for someone like you. But note that qualifications differs from character.

Use identity to position yourself in the market. Everything in life has a nature. Every human being has its nature, so does a business. Have you ever heard of the story of frog and scorpion? The scorpion wanted to cross a river, and persuaded the frog to transport it, by arguing that it wouldn’t be in its interest to bites it. But in the middle of transportation, the scorpion bit it, and when the frog asked why it killed both of them, the scorpion replied, “It’s my nature.” Having a nature tells what perfectly defines the business.

In our nature, we need something that makes the business something to fight for, and having a nature tells what define the business. It should be the general process that helps you grow the business. Don’t give it to it though, but rather looks at it, and find the things that truly defines its nature. The best nature comes naturally. When a business has a nature, it has to grow naturally.

Everything is part of its identity. Nothing is forcing it to do doing something it does not want to do. But it does have something that naturally demands the growth, which is where we can naturally accommodate the growth. If we don’t grow by nature, it might be too overwhelming for us to maintain and sustain the growth. Moving forward includes allocating resources and utilizing them to achieve the goals. As we move forward, errors will emerge in the process.

Because as we evolves, we notice some issues to deal with. It improves us, while detecting the most incompatible part of it. We could either change or improve it. This is not failure, but a chance to improve. At the matter of fact, I am a huge believer of the phrase “small failures helps us move forward”. This is a fantastic way to run the business.

For you to naturally grow, ensure stabilities in the source behind the reason you are doing it. One of the best way to do this has consistently been embracing the current position and nature of the business. It is not because of intelligence or smartness. But because it is the most efficient way to define the kind of growth your business needs. Embracing the nature of business help to know the good nature for us in our ways to the promise land. We will use our resources to move our organization forward.

Forcing the business to grow will simply lessen the productivity. For example, knowing that the business performance will be better if we do this is simply the same as thinking a different approach to an objective is better than the current one. That is by nature, but growing based on that should be made if the productivity of new ways will be consistent.

We need to let the business grows naturally, otherwise we might find ourselves in an undesirable position. In conclusion, stabilizing your business, establishing its nature and allowing yourself to naturally grow starts with you embracing your current position. If you don’t embrace today, you may not be able to prepare for tomorrow.