Most people will think, if they know what they know now five years
ago, business’ life will be a lot better. Because, they probably focus on the
idea, which was then surrounded with a plan. It mostly lacked scientific facts about
market, demography, and other necessary research for nailing down success. They
blame themselves for seeing wasted resources, while working on insufficient plans.
Mistakes are inevitable in business – accept that.
You might have heard it before, but I will say it again – “specialization
and consistency are keys to success.” They are consistently proofing their
specialization. They use what they specialize on to introduce themselves and capitalize
on the market. Let’s realize that successful and innovative businesses around
us have two things that matters to them: specialization and consistency. This
is surrounded by the product/services and customers. Some businesses have a
specific guide for how to make each and every product.
They’d discuss how long it should take for some products to be
prepared. There are qualities’ KPI for everything. They nailed down every
aspect of their business – from simple product preparation to complex things like
ensuring that every customer’s experience is the same – is consistent. They are
aware of things. They’d have an infrastructure for everything. It simplifies
how they operate. When I say nail down success, I mean specializing on who you
are. It is about specializing on your corporate identity.
Legally speaking, your business is a juridical person, who could do
all the things a person do. It needs its own identity that we call
specialization, which we must proof on a consistent basis. Look at it this way:
always be you, and how you do your things will correspond with you being you! The
nail down makes it easier to know exactly what to specialize on. There is no
broad focus on business – there is a specific information that narrows down
their path.
This direct where to put your focus. Focus gives you the strongest driving
power for your business’ needs. Narrowing down the path is about building focus
for yourself, because when you go broadly – you get nothing. It simplifies how
to achieve business’ objectives. Let’s improve the chances of success by
nailing down every part of business.
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