It
is irrelevant if KPI focus on financial or non-financial measurements. The
success of a business depends on both of them, and should be considered priceless
by the businesses. The financial Key Performance Indicators focus on measuring
business efficiency. It is good to look at profit and loss statements to know the
largest of them, and therefore most critical to focus on. Every business has to
prepare for financial overview – income statements and balance sheets – using the
tool that calculate all financial business performances.
A corporation
can use many financial measurements. Every small business will impulsively want
to monitor profit, cash flow and market share. Market share is knowing business’
sales in comparison to other business in the same branch. A business that does
not measure profit will lack the ability to know if company has made profit or
not. If the business is in retail sector, then the business owner needs to
monitor capital expenditure, expected return, customer satisfaction, and sales
per square meter and profit per square meter.
It
is important to do cash flow measurements. It is knowing how much money passes
through the business. How these are used, depends on the analytical research. Another
is the business performance in non-monetary areas. It is important to socially
and responsibly satisfy public demands. The non-financial KPIs is about ethical,
social and environmental performance. However, it can still effect business’ financial
performance. A business’ ethical performance is measurable by employees’ morale
turnover.
There
are different ways to measure employees’ satisfaction. It is easier to measure
employees’ morale in a small company than in a larger organization. However, it
is possible. Smaller businesses measure employees’ satisfaction by asking staffs
to complete regular surveys that focus on their satisfaction, motivations and
give room for improvements. This simplify the monitor and measurements of the
non-financial areas. Larger
organizations find it easier to measure the satisfaction by noticing quantity
of employees’ absence.
It is also measurable by using the
number of employees’ replacements (staff turnover). Unhappy employees’
motivation is usually low, which affect productivity, and may lead to poor
customer service or badly made products. This will effectively reduce customer
satisfaction and revenue.
The impact
measurement is possible in different ways, and each method will be up to the
company. The non-financial performance have great impact on financial
performance of a company. This makes them equally important.
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